AE 77
Campaign: Brand Awareness - Holiday Season
Placement: E-Commerce Facebook and Tiktok Campaign
Date: Q4 2024
Purpose: The retro aesthetic of the prior campaign was met with a positive response. They requested a similar but updated tone for the following campaign. The objective was to concentrate on a single outfit at a time to help boost sales for the upcoming holiday. New and relevant products were highlighted.
AE 77
Campaign: Consideration - Style update
Placement: E-commerce Instagram and Tiktok Campaign
Date: Q2 2025
Purpose: An updated aesthetic was adopted to refresh the brand for the new year, focusing less on retro aesthetics and more on inner city living. A series of simple edits were requested with minimized cutting and a slower pace.
AE 77 - PREMIUM DENIM
AE 77
Campaign: Brand Awareness
Placement: In-store Television Display Ad-Loop
Date: Q3 2024
Purpose: All footage was shot vertically. End product required mostly landscape exports. Final edit was achieved by displaying multiple floating clips across a 16X9 canvas. This fit the project request while also displaying the maximum possible products.
AE 77
Campaign: Consideration
Placement: E-Commerce Instagram Campaign
Date: Q3 2024
Purpose: All footage was shot vertically. End product required mostly landscape exports. Final edit was achieved by displaying multiple floating clips across a 16X9 canvas. This fit the project request while also displaying the maximum possible products.
AE 77
Campaign: Brand Awareness - Style update
Placement: In-store Television Display Ad-Loop
Date: Q2 2025
Purpose: An updated aesthetic was adopted to refresh the brand for the new year, focusing less on retro aesthetics and more on inner city living.
AE 77
Campaign: Consideration
Placement: E-Commerce Facebook Campaign
Date: Q3 2024
Purpose: All footage was shot vertically. End product required mostly landscape exports. Final edit was achieved by displaying multiple floating clips across a 16X9 canvas. This fit the project request while also displaying the maximum possible products.
American Eagle
Campaign: Brand Awareness - Match Made in Denim
Placement: E-commerce Instagram and Facebook Campaign
Date: Q3 2024
Purpose: A behind-the-scenes approach was used to highlight a new line of denim products. Branded motion graphics were requested to establish brand awareness of the Match Made in Denim Campaign.
American Eagle Outfitters
American Eagle
Campaign: Consideration - Presidents Day Sale
Placement: E-commerce Instagram and Tiktok Campaign
Date: Q1 2025
Purpose: To draw attention to a new line of products for this years presidents day sale. Simple yet dreamy motion graphics were added to highlight sale specific details.
American Eagle
Campaign: Consideration - Spring Capsule
Placement: E-commerce Instagram and Tiktok Campaign
Date: Q2 2025
Purpose: Highlight dresses and summer wear ahead of the upcoming summer season. Ads were meant to be brief and eye-catching. Logo was to be displayed for at least half of the ad run-time.
American Eagle
Campaign: Consideration - Black Friday Day Sale
Placement: E-commerce Instagram and Tiktok Campaign
Date: Q4 2024
Purpose: Capitalize on new product for the holiday season. Multiple ads were made for every week to help incentivize sales. Shipping dates were used to instill the feeling of “time running out”. Festive motion graphics were added to draw attention to sale specific details.